Client: Yanchuck Berman Law Group
Goal: To increase their social media presence and gain new clients
Budget: $300
Background: Yanchuck Berman was a well-known criminal and trial law firm in St. Petersburg, FL. They had tried several marketing agencies and had their own in-house marketer but had never been good at consistent social media posting or advertising.
My Solution: I focused on what set the firm apart from other law groups in the area: the lawyers themselves. The attorneys had been prominent members of the community for years and were well known. I created a campaign that was cohesive in branding that spotlighted:
the attorneys
their volunteer efforts
legal humor their clients or potential clients could relate to
their outstanding reviews
local events
Results: Over 3 months they
went from 128 engaged accounts to 3,400+
achieved a 16k page reach
had post impressions reaching 75k
and had over 2.2k video views
Plus
they had over 7 new clients directly from social media
The Results
